BRANDING - LUPINTA

Lupinta is a food tech startup based in Malmö that aims to replace the imported soy from outside of EU with meat substitutes made from local and organic lupin beans. 
 

From March until August i did an internship at Lupinta as Content Manager and my responsibilities was to do the whole branding. I did the logo, graphic manual, business cards, roll up, brochure and package design sticker. 

Together with the amazing photographer Maria, I started off the internship with some photography of the tempeh. I did the styling, and she was in charge of photo and edits.

I was also the project manager for Lupintas participation during Malmöfestivalen in august, a city festival with music, culture and food where we sold our lupin based dishes. I designed the graphics for the tent, such as the menu and all the other signs, as well as creating all the recipes, planned the structures in the tent, organized deliveries of food and other materials. I of course had help from the amazing team at Lupinta!

The last weeks of my internship I helped with the visuals, recipes and copy for Lupintas website together with the master mind behind of the website: Anja Sergeeva!

 

I'm super happy to have had the pleasure to work at Lupinta, what you learn in the startup community can in my opinion not be learnt anywhere else. It's hard, fun and rewarding.

Illustration & patterns

Web by Elsa Hulu

Malmö, Sweden

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